BrandSwap Lands Rapid Integration on Rakuten Advertising Performance Tag

From today, retailers around the world can unlock a fresh stream of incremental revenue by launching relevant brand partnerships with zero development work via the Rakuten Advertising Performance Tag.  

Formerly known as the Single Point of Integration (SPI), the Performance Tag provides a straightforward entry into the world of retail media, where BrandSwap is driving market-leading revenue.

Read on to learn more about the integration with the Rakuten Advertising Performance Tag and, more importantly, how to get started.

About the Rakuten Advertising Performance Tag

Implementation is a big thing for us at BrandSwap. 

When we first started out, we saw huge interest from retailers wanting to unlock fresh revenue through brand partnerships. Unfortunately, the time and resources required to develop the technology often stunted their progress or stopped it altogether. 

We’ve always strived to make it as easy as possible for retailers to launch our technology. The streamlined implementation on Rakuten Advertising’s globally available Performance Tag feeds directly into this goal. 

We’ve accelerated the launch process and removed all strain on the retailer’s side. By doing so, we’ve made it simple for brand hosts to partner with major advertisers, share relevant rewards at strategic points in their eCommerce journey, and earn a commission each time they’re redeemed. 

What sets BrandSwap apart?

As a reminder, BrandSwap incentivises conversions by engaging customers pre-checkout. This is done by offering free gifts from advertisers in exchange for completing a purchase.

The same rewards can also target customers post-checkout to generate incremental revenue.

These often focus on underutilised areas like the order confirmation page, adding a new tier to the customer journey.

There are several qualities that set BrandSwap apart from other retail media solutions:

Relevance

Through our technology and extensive library of partners, BrandSwap offers retailers and their customers optimal levels of relevance.

The opportunity to serve a relevant gift or offer based on a range of data points has a significant impact on conversions and the overall customer experience.

Revenue

BrandSwap drives market-leading income for some of the world’s biggest retailers.

We do this by targeting customers in moments where they are most likely to consider a reward from an advertiser. Creating these opportunities brings benefits to all sides of a brand partnership. 

Nativeness

As our inventory fits natively with a retailer’s website, they can treat our solutions as their own. This also provides crucial assurance for customers when they redeem a reward from a third-party advertiser. 

About Rakuten Advertising 

A recognised leader in the affiliate industry, Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences. 

Its platform combines industry-leading technology with global media properties and the largest high-quality partner network to help retailers develop strategies and ad experiences that drive engagement, sales, loyalty, and more. 

Brand partnerships are a fast-growing consideration on Rakuten Advertising, where retailers can run partners like BrandSwap in the same way they would a publisher on an affiliate programme. 

We couldn’t be happier to supercharge our presence on Rakuten Advertising with the Performance Tag integration.

How to launch BrandSwap on the Rakuten Advertising Performance Tag

Interested to see how brand partnerships can drive your goals? Speak to Rakuten today to learn more about the integration and the advantages of working with BrandSwap.